Giant boob over London roofs! (photos-videos)

To raise awareness on breastfeeding

In celebration of mother’s day in the UK, and in hopes of raising awareness around the social stigmas of breastfeeding, a london-based creative agency added a surprising, oversized breast to the streets of shoreditch. as part of its #freethefeed campaign, mother topped an ordinary brick building in the east london district with an enormous, inflatable breast-shaped balloon. nearby, flyers posted on the walls offered insight into the pop-up initiative’s intent, elaborating on its objective to spread a social message, rather than to merely induce shock. The giant inflatable intends to raise awareness around the social stigmas of breastfeeding.