The Digital News Initiative (DNI) is a partnership between Google and news publishers in Europe aimed to support high-quality journalism through technology and innovation. The goal is to encourage a more sustainable news ecosystem – and to promote innovation in digital journalism — through ongoing collaboration and dialogue between the tech and news sectors.

This opportunity helps us not only think differently, it helps us act on these concepts! Photo Thema is, at present, the only Greek media group that Google has included in the DNI.

The Digital News Initiative is focused on three key areas:

Product development

Google and news publishers will establish a ‘product working group’ to enable a close, on-going dialogue exploring product developments to increase revenue, traffic and audience engagement.

Supporting innovation

Google will create an innovation fund to support and stimulate innovation in digital news journalism over the next three years.

Training & research

Google is already investing in new training and development resources for journalists and newsrooms across Europe, as well as funding research into the changing media landscape.

David Drummond, Google’s Senior Vice President of Corporate Development, outlined details of the partnership in his speech on 19 June to editors and news industry executives at the annual GEN Summit in Barcelona. This is posted in full on the Google Europe Blog.