Top 10 companies by reputation in the world (photos)

Rolex tops list

“Our reputation is more important than the last hundred million dollars”, media mogul Rupert Murdoch once said. In the business world the most important asset a company has is arguably its reputation. So which are the companies that enjoy the best reputations on a global scale? According to Reputation Institute’s annual rankings, Rolex has got the best brand name in the world. The institute examines the reputation of a company based on criteria such as products and services, innovation, workplace, governance, citizenship, leadership and performance. These are the top ten reputable companies.

1. Rolex. RepTrak points: 78.4

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2. Lego. RepTrak points: 79.5

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3. The Walt Disney Company. RepTrak points: 79.2

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4. Canon. RepTrack points: 78.3

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5. Google. RepTrack points: 78.2

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6. Bosch. RepTrack points: 78.1

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7. Sony. RepTrack points: 77.7

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8. Intel. RepTrack points: 77.7

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9. Rolls-Royce Aerospace. RepTrack points: 77.7

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10. Adidas. RepTrack Points: 77.3

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