70% women in the world dissatisfied with their breast size

According to a new global study

As just reported in the journal Body Image, a new global study of women’s attitudes about their breasts suggests widespread dissatisfaction, nearly half of all women surveyed said they wanted larger breasts; more than 20 percent said they wanted smaller breasts.

The Breast Size Satisfaction Survey (BSSS) bought together over 100 international experts to conduct surveys of 18,541 women in 40 countries, making it the largest study to date of women’s breast self-image. Using pictures, women indicated the size of their current breasts, and the size they would prefer them to be. The difference between the two was taken as a measure of their dissatisfaction.

Women who were dissatisfied with their breast size reported that they were less likely to practice breast self-examination and were less confident about detecting breast changes, both important self-care practices for early detection of breast cancer. This is concerning, as breast cancer is the leading cause of cancer-related death among women worldwide.

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