According to Technavio latest report, the camping tent market in Europe for 2016-2020 will exceed USD 5.4 billion by 2020 growing at a CAGR of over 4%.

Abhay Sinha, lead research analyst at Technavio for outdoor gear said that “As camping is an affordable form of recreation, it is gaining popularity among baby boomers, as well as the younger generations (20-39 years). Social media too, has contributed to the increasing interest in adventure sports among the youth. Many websites offer affordable camping tour packages, which is further increasing the demand for camping equipment.”

As BusinessWire reports, Technavio’s new research areas market research analysts have identified the following three factors that will drive the camping tent market in Europe:

• Increased participation in outdoor recreational activities
• Growth in adventure tourism
• Inexpensive holiday option