A German with a sense of humor is marketing Grexit, the drink, with a taste of vodka lemonade. The product is being launched at a time when a default looms dangerously close for Greece. Creator Uwe Dalhoff registered the label in January, anticipating a Grexit, and timing the drink to coincide with one. The release of the drink comes on June 30 when Greece’s repayment of the bundled IMF instalment is due.
“We are printing labels to release the liquor on the market in the next 10 days,” he said, adding that a Grexit could mark a new start for Greeks. Regardless of what a Grexit would mean for Greeks, it would most certainly stir sales of his product.
The label features Greek Prime Minister Alexis Tsipras and Finance Minister Yanis Varoufakis smiling and clinking bottles of “Grexit” under the stern gaze of German Chancellor Angela Merkel.
