London designer builds on the ruins of Greek textile industry

Crisis creates opportunity

Londoner Eleni Kyriacou, aged 34, did the opposite to what most young people are doing, and moved ot Greece in the midst of the debt crisis that shrank the country’s economy by a quarter leaving millions out of work. A fashion designer, she came at a time when the once thriving textile industry was systematically shattered.

For most Greeks, this meant tragedy, but Kyriakou  saw the opportunity and took advantage of the situation by using the highly-skilled, low-cost pattern cutters and knit-makers to build her brand from Greek Ground Zero.

She states that she is relying on the Internet for more work. For surfers it doesn’t matter where the designer is located.