The World Wildlife Fund (WWF) organization has managed once more to make us think of our life’s priorities and who we really are in a short video.

In I AM NATURE we reflect on the nature of us. Right now and in the moment. Not by the number of likes on our Facebook pages and not by the unopened mails in our in-boxes but rather through the art of personal reflection.

The viewer is pulled in by the powerful symbolism and imagery of the story, which is shown in reverse.

The film brings to life the still and natural beauty of nature and reminds us to take a step away from the hectic of everyday life. It awakens our born and inherited love of the outdoors. “I am Nature” is you. Is us. Make a change and get out there!