Greece and Russia are the only markets in the world where domestic holiday-makers are more likely to reduce vacation budgets this year, according to TripBarometer, a global travel economy survey conducted by Ipsos on behalf of TripAdvisor.
Specifically, 35% of the Greek respondents said this year they plan to spend even less than last year, while only 28% said that they expect to spend more. Six in 10 of those with reduced budgets said that they intend to cut expenses because they “have not got enough money saved” and 37% said that they “have not had a pay rise or bonus” this year.
The gap between those who intend to spend less and those who intend to spend more this year is smaller in Russia (33% versus 32%).
The TripBarometer study by TripAdvisor, is based upon an online survey conducted from January 16 to February 2, 2015 by Ipsos, a global research firm. A total of 44,277 interviews were completed in 32 markets, spanning 7 regions.
The sample is made up of 34,016 consumers who are TripAdvisor website users and Ipsos online panelists who chose to take part in the survey and have researched their travel plans online in the last year; and 10,261 representatives from accommodation properties who use TripAdvisor free marketing services, making it the world’s largest combined accommodation and traveler survey.
The consumer survey data is weighted to represent the known profile of the global online population, to keep in line with previous waves of TripBarometer. Equal weighting is also applied at country level for the business survey.