A jaw-dropping sight awaits those who choose to get around the capital using Athens metro, all because of a new advertising campaign.
Although the sight of advertising posters is not uncommon in the metro system, this is the first time the trains are turned into… beaches!
During their ride, the passengers can enjoy the waves and the sand. Some of them are even taking photographs of what is considered to be the most successful campaign in recent years, that was created for the new instant game ‘Scratch’ by Newtons Laboratory.
This “summer version” of Athens metro is also very popular in the social media!