The first half of 2014 for the Greek capital closed positively but not impressively,
as traffic data record an increase from 55.2% in the corresponding period of 2013 to 68.3% this year, and an increase in average room rate (ARR) of 4.9 % over the corresponding period last year.

According to the Association of Athens -Attica & Saronic Gulf Hoteliers, June “closed” with an average occupancy rate increased by 18.4% over 2013, while in the previous months the respective beginnings seemed more promising. With respect to the average room rate, within the range of six months there have been fluctuations, but admittedly June really helped to improve the average increases in ARR.

In Athens, at the same time (in the first half of 2014) based on the “European Benchmark” an average room price is 83,69 euro compared to 79,75 euro that was the case in 2013,an improvement of 4.9%. However we have a long way to go in order to fill the gaps and the losses of the previous “leap” years.

The corresponding values of our competitors were: Rome 146.55 euro, Barcelona 119.32 euro, Madrid 84,22 euro, Istanbul 135.65 euro, Amsterdam 136.10 euro Paris248.14 euro , London 167.17 euro, Munich 115, 67, and Vienna 94.16 euro.

What is worth noting is that Athens as well as the whole of Attica have repeatedly demonstrated both their endurance and dynamics. Greece in principle should ensure the exudation of security and trust and invest in the future and in the infrastructure that will substantially enrich its popularity and thus attract more quality visitors to the Greek capital and other destinations in Attica.