“The total number of tourists in 2014 is estimated at 22.5 million. This is a new record when pitted against the previous of 19.9 million in 2013”, according to Alpha Bank analysts.

“The rise in tourism this year is due to the improvement in services, the upgrading of tourist destinations and the drop in room pricing. Indicative of the situation is that the average prices of hotel rooms dropped by 4.3% in the first quarter of 2014 compared to the previous year, and a drop of 2.8% in April of 2014, followed by rises of 3.5% in May and +7.5% in June, +0.8% in July and +2.5% in August, according to the analysis”.

“The significant investments towards tourism, reaching 5 billion euro in total, in the construction of Atalanti Hills, Iliad Resort, Kilada Hills, Itanos Gaea, Privata Estate and other, smaller businesses, will end up further strengthening Greek Tourism from 2015, onwards, so that Greece becomes competitive in numbers with the amount of tourists visiting other, competing countries which are more or less full”, said the analysts.