The European Travel Commission (ETC) and the European Commission launched an interactive online campaign in November 2013 that is ongoing. The “Roll the Dice” campaign aims to encourage people to discover Europe.

Quite simply, internet users are invited to play an online board game where they are invited to create their ideal itinerary routes, answer quiz questions about European destinations and what they have to offer, learn and share their travel experiences with friends on social media through funny online postcards.

Each correct answer earns the player points, free or cheaper Eurail passes or tickets. Better still, players acquire greater knowledge about the continent where they live and are given impetus to explore.