“Our reputation is more important than the last hundred million dollars”, media mogul Rupert Murdoch once said. In the business world the most important asset a company has is arguably its reputation. So which are the companies that enjoy the best reputations on a global scale? According to Reputation Institute’s annual rankings, Rolex has got the best brand name in the world. The institute examines the reputation of a company based on criteria such as products and services, innovation, workplace, governance, citizenship, leadership and performance. These are the top ten reputable companies.

1. Rolex. RepTrak points: 78.4

2. Lego. RepTrak points: 79.5

3. The Walt Disney Company. RepTrak points: 79.2

4. Canon. RepTrack points: 78.3

5. Google. RepTrack points: 78.2

6. Bosch. RepTrack points: 78.1

7. Sony. RepTrack points: 77.7

8. Intel. RepTrack points: 77.7

9. Rolls-Royce Aerospace. RepTrack points: 77.7

10. Adidas. RepTrack Points: 77.3