We’re living in a time where technology keeps growing, connecting, and, some say, destroying us in ways that could only be imagined when I was a child dreaming of a galaxy far, far away.

When searching for inspiration, I’m often jettisoned back to the days of my youth, when every idea was ripe with possibility, and Princess Leia ruled the day. While brainstorming recently, I started thinking of Star Wars quotes, and how they relate to organizations and tech today, so I figured I’d share.

Have any additions? Let us know!

– “You can’t stop change any more than you can stop the suns from setting.” – Shmi Skywalker

Change is constant; disruption is the new normal; you need to be the change before you’re overtaken by it. For the last couple of years, the tech sector has heard “disruption” nearly constantly.

Once you accept that change is constant, and that it can be empowering, it’s actually an incredible Force for good.

– “Do. Or do not. There is no try.” – Yoda

Sorry, Yoda, I disagree. If anything, finding a successful model of anything is a continual cycle of try, fail, learn, adapt, try again. The trick is figuring out exactly what works and what doesn’t. (We can help with that.)

– “Somebody has to save our skins.” – Princess Leia

Anyone in content, marketing, or PR knows and uses this quote frequently. It’s usually whispered in snarled tones about a salesperson or engineer that tried to (gasp!) speak in regular human-talk to a client or potential customer.

– “I find your lack of faith disturbing.” – Darth Vader

Every programmer and engineer, ever, while explaining a new product/app/feature to the content, marketing, and PR staff.

– “I’ve got a bad feeling about this.”

A form of this quote is heard in all eight of the Star Wars films, every staff meeting that starts at 4:00 on a Friday, and at corporate retreats when the karaoke machine is wheeled into the room; frequently followed by, “It’s a trap!” as people try to dash out of the room.

– “Never tell me the odds.” – Han Solo

The odds are good to know, and SAP Hybris can help you figure them out, so that you’ll be achieving top-tier customer service and engagement at hyperdrive pace.

And if you want to know more about navigating change in the digital landscape in a galaxy that’s not far, far away download the full CMO Review Report for free.

Source