What does Facebook want to achieve by opening a TikTok account?

Facebook recently quietly opened an account on TikTok, its biggest competitor. In just a few days, it has gained 49,000 fans without promotion.

What is Facebook doing? Many people are puzzled over this. To monitor competitors? For advertising? Or to catch young users?

There is literally nothing on the Facebook TikTok account home page, no content posted, no accounts followed, just a growing number of followers and a link to the Facebook app on Google play. If it were not for the real big V authentication with a blue checkmark on the username, it would be really suspicious. The biggest point of information and the most intriguing post is its account profile – We believe people can do more together, than alone.

Soon after the account was discovered, a spokesperson for Facebook’s parent company Meta vaguely responded, “Brands leverage a variety of channels, including some of our social media platforms, to reach and engage with the people using their products and services every day. Our intent with establishing a brand presence and cultivating community on platforms like TikTok or others is no different.”

As for specific plans for the TikTok account, such as what kind of content will be published and whether it will run ads, no information has been made public. So many days have passed and there is no movement on the Facebook account. Many people will be paying attention to see what Facebook plans to do. After all, everyone knows that Zuckerberg sees TikTok as the biggest threat.

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