"An Omnigender Product": Elon Musk releases “Burnt Hair” cologne, sells 10,000 within a few hours

Tesla and SpaceX CEO Elon Musk began peddling a cologne called “Burnt Hair” and sold 10,000 bottles within a few hours.

The product, sold through tunneling and infrastructure startup The Boring Company, is marketed as “The Essence of Repugnant Desire” and sold for $100. The cologne vows to make buyers smell “just like leaning over a candle at the dinner table, but without all the hard work” and help users “get noticed as you walk through the airport.”

“With a name like mine, getting into the fragrance business was inevitable — why did I even fight it for so long!?” Musk said on social media, proclaiming that the cologne is “an omnigender product” and changing his bio to “Perfume Salesman.”

The finest fragrance on Earth!https://t.co/ohjWxNX5ZC pic.twitter.com/0J1lmREOBS

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— Elon Musk (@elonmusk) October 11, 2022

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“An Omnigender Product”: Elon Musk releases “Burnt Hair” cologne, sells 10,000 within a few hours

“With a name like mine, getting into the fragrance business was inevitable — why did I even fight it for so long!?”

Ask me anything

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