Tesla and SpaceX CEO Elon Musk began peddling a cologne called “Burnt Hair” and sold 10,000 bottles within a few hours.

The product, sold through tunneling and infrastructure startup The Boring Company, is marketed as “The Essence of Repugnant Desire” and sold for $100. The cologne vows to make buyers smell “just like leaning over a candle at the dinner table, but without all the hard work” and help users “get noticed as you walk through the airport.”

“With a name like mine, getting into the fragrance business was inevitable — why did I even fight it for so long!?” Musk said on social media, proclaiming that the cologne is “an omnigender product” and changing his bio to “Perfume Salesman.”

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The finest fragrance on Earth!https://t.co/ohjWxNX5ZC pic.twitter.com/0J1lmREOBS

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— Elon Musk (@elonmusk) October 11, 2022

Read more: Daily Wire