Trans TikTok star Dylan Mulvaney was announced as the latest spokesperson for Bud Light in a pair of videos that were attacked on social media.

The trans activist revealed on Saturday that the beer company sent packs Bud Light featuring the influencer’s face as a way to celebrate the “365 Days of Girlhood” milestone Mulvaney recently reached.

“Happy March Madness!! Just found out this had to do with sports and not just saying it’s a crazy month! In celebration of this sports thing @budlight is giving you the chance to win $15,000! Share a video with #EasyCarryContest for a chance to win!! Good luck! #budlightpartner,” Mulvaney wrote on Instagram.

Another video featured Mulvaney in a bathtub drinking a Bud Light beer as part of the campaign.

The announcement was met with backlash with Twitter users describing the ad campaign as another attempt to push gender propaganda.

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