Nike was accused of mocking women after it was revealed that transgender-identified biological male Dylan Mulvaney had entered into a sponsorship agreement to promote leggings and sports bras.

Mulvaney posted a video of himself prancing about in the clothing to Instagram as part of the lucrative sponsorship deal.

“Home for a moment and leaning into cozy workout wear life with @nikewomen ‘s newest Zenvy leggings and Alate bra! They’re so comfortable and buttery soft, perfect for workouts and everyday wear! #feelyourall #teamnike #nikepartner,” wrote Mulvaney.

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“Another day, another company slapping all women in the face by mocking them and paying a man to take their place!” commented Oli London.

Numerous others called for a boycott of the company, seemingly unaware that their reaction to the farce is what Nike is banking on to generate millions of dollars in free advertising.

Read more: Summit News