×
GreekEnglish

×
  • Politics
  • Diaspora
  • World
  • Lifestyle
  • Travel
  • Culture
  • Sports
  • Cooking
Sunday
21
Jun 2026
weather symbol
Athens 27°C
  • Home
  • Politics
  • Economy
  • World
  • Diaspora
  • Lifestyle
  • Travel
  • Culture
  • Sports
  • Mediterranean Cooking
  • Weather
Contact follow Protothema:
Powered by Cloudevo
> World

Apple in the Smartphone Market: Win Where It Matters (infographic)

Apple’s iPhone shipments were down 2 percent to 58 million in the past quarter

Newsroom May 8 09:50

Δείτε περισσότερα άρθρα μας στα αποτελέσματα αναζήτησης

Add Protothema.gr on Google

Thanks to strong iPhone sales and its ever-growing services business, Apple reported better-than-expected results for its second fiscal quarter on Thursday. The company posted $24.2 billion in net profit on revenue of $94.8 billion for the three months ended April 1, 2023, beating expectations on the top and bottom line.

“We are pleased to report an all-time record in Services and a March quarter record for iPhone despite the challenging macroeconomic environment,” Apple’s CEO Tim Cook said, as the company’s services revenue climbed to $20.9 billion for the quarter. More importantly though, Apple defied headwinds in the smartphone market, reporting an admittedly modest increase in iPhone revenue in a quarter where global smartphone shipments declined by 14 percent year-over-year.

According to estimates from Counterpoint Research, Apple’s iPhone shipments were down 2 percent to 58 million in the past quarter, which was by far the smallest decline among the top five brands, with main rival Samsung seeing shipments drop by 19 percent year-over-year. “Apple outperformed the market due to several factors,” Jeff Fieldhack, research director at Counterpoint said, citing the stickiness of its ecosystem, users’ willingness to spend more for longer-lasting devices and its popularity among Gen Z consumers as key reasons for the company’s ability to “weather economic and other fluctuations better than its rivals while enjoying unflinching loyalty.”

>Related articles

iPhone 17: Slimmer, better, but not much more expensive despite Trump’s tariffs

How Important Is China to Apple? (infographic)

Workers filmed fleeing major iPhone factory in China

In the past three months, that ability translated to a global market share of 21 percent for Apple, second only to Samsung. Looking beyond sheer volume yields an entirely different picture, however, as Apple is winning where it really matters. Thanks to its high average selling price and its healthy profit margins, Apple captured 50 percent of global smartphone revenues and more than 80 percent of the industry’s profits in the first three months of 2023.

Infographic: Apple in the Smartphone Market: Win Where It Matters | Statista

You will find more infographics at Statista

Ask me anything

Explore related questions

#Apple in the Smartphone#iphone
> More World

Follow en.protothema.gr on Google News and be the first to know all the news

See all the latest News from Greece and the World, the moment they happen, at en.protothema.gr

> Latest Stories

Thriller in Switzerland after Trump’s threats to Iran’s negotiators – “Better to be careful,” says Ghalibaf

June 21, 2026

Kyriakos Mitsotakis & Nikos Dendias to inaugurate new Cyber Defence Center at the Greek Ministry of National Defence HQ tomorrow

June 21, 2026

Mitsotakis: The PosoKanei platform is here to stay, up to €36,000 for the “Home Renovation” program

June 21, 2026

Stavroula found buried in a field – 43-year-old tenant confesses

June 21, 2026

Cyprus “Mafia State” Report: What 3,000 pages reveal about a decade of interventions favouring Rybolovlev

June 21, 2026

Hydrocarbons: Corfu drilling enters final stretch, Kyparissiakos to follow – Exploration timeline

June 21, 2026

US–Iran talks to begin in Switzerland to end the war

June 21, 2026

Major wildfire rages through forest area in Evia: Mesochoria & Raptaioi evacuated as 120 firefighters & 15 aircraft battle blaze

June 20, 2026
All News

> Greece

In reverence, the emotional deposition in Jerusalem, see photos & video

The Holy Temple of the Resurrection opened after many days due to the war between Israel and Iran

April 10, 2026

In the final stretch for the accreditation of joint master’s degrees: Aiming for their launch in the coming academic year

April 10, 2026

Schedule for Epitaph Procession today (10/4)

April 10, 2026

Perfect weather for Easter excursions, according to Tsatrafyllia’s forecast

April 10, 2026

Easter in Greece: The customs that continue in Greek tradition – From Nafpaktos to Corfu

April 10, 2026
Homepage
PERSONAL DATA PROTECTION POLICY COOKIES POLICY TERM OF USE
Powered by Cloudevo
Copyright © 2026 Πρώτο Θέμα