When Coca-Cola killed its Tab diet soda in 2020, it caused an uproar among fans of the company’s precursor to Diet Coke. It wasn’t that Tab was wildly popular — sales had been slipping for years — but the soda’s small fanbase remained devoted to the product.

There’s literally a website devoted to getting Coca-Cola to reverse the decision, and the creators of the site have made their purpose very clear.

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“On October 16, 2020 the Coca-Cola Company announced they would discontinue Tab–their original diet cola–after 57 years of production,” the activist group shares on its website. “That’s where we come in. We’re Tab drinkers with a purpose. We’re the SaveTaBSoda Committee, and we’re working hard to convince Coca-Cola to reverse its decision to eliminate Tab.”

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