When Coca-Cola killed its Tab diet soda in 2020, it caused an uproar among fans of the company’s precursor to Diet Coke. It wasn’t that Tab was wildly popular — sales had been slipping for years — but the soda’s small fanbase remained devoted to the product.
There’s literally a website devoted to getting Coca-Cola to reverse the decision, and the creators of the site have made their purpose very clear.
Laser beam message traveled 10 million miles across space to Earth
“On October 16, 2020 the Coca-Cola Company announced they would discontinue Tab–their original diet cola–after 57 years of production,” the activist group shares on its website. “That’s where we come in. We’re Tab drinkers with a purpose. We’re the SaveTaBSoda Committee, and we’re working hard to convince Coca-Cola to reverse its decision to eliminate Tab.”
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