The chairman of the legendary design house Pininfarina (now acquired by India’s Mahindra), Paolo Pininfarina, died last Tuesday (9/4), aged 65, after a long illness.

Its name was inextricably linked to style in transportation, as, in addition to some of the most important and beautiful models of global motoring, the house also designed the tram lines of the Greek capital.

Paolo Pininfarina, son of the Italian senator Sergio Pininfarina and grandson of the founder, Battista Pinin-Farina took the “helm” of the historic design house in 2008. It was preceded by the tragic death of his brother, Andrea, in a car accident in Turin with a Vespa.

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Turin is the city where Paolo Pininfarina was born – but also died – who had served as Program Manager at General Motors and participated in the Scientific Committee of the European Design Institute in Turin.

He was awarded “Italian Personality of the Year” by France in 2011 for his contribution to the success of the Autolib “electric car sharing” program for the city of Paris, and he was also vice-president of ASI (Automotoclub Storico Italiano) until 2023.