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Professional kitchens require proper organization, planning and strict implementation times, so that the dishes that reach the table meet the standards of each store, and of course the expectations of the customers. For the final result, apart from the person who inspired the menu, the entire team of the chef has worked hard, while training, know-how, experience and materials used also enter into the equation.
In this context, the historic brand, Knorr Professional, which has been around for over 180 years, envisions its products becoming a source of inspiration for new taste experiences. Using its deep knowledge of the daily challenges faced by foodservice professionals as a tool, Knorr Professional has created products that meet all requirements. To achieve this, they have studied the conditions at ground zero: in the kitchen where everything has to be done quickly, efficiently and with perfection by the whole team, like a well-executed choreography. And all this in the midst of high temperatures, fast-paced flow and extreme intensity, where chefs are asked to do more, with less time and less preparation. This is, after all, the focus of the central message Knorr Professional is using in its new, inspiring campaign to re-engage with the professional culinary audience: “Cook with more possibilities”.
So to show all that a professional can do with the brand’s unique products, Knorr Professional and Unilever Food Solutions team up with three renowned Greek chefs who explain that cooking is a way of freedom and self-expression while sharing the secrets of the profession. Alexis Zopas, (Executive Chef Scorpios, Mykonos), Andreas Renas (Head Chef NŌema, Mykonos) and Nikos Koutsoukos (Head Chef Barbarossa, Athens Riviera), inspire and create unique dishes with Knorr Professional Zomes in gel, powder and paste, Knorr Professional Demi Glace which is the ideal base for sauces, and the Knorr Professional Primerba range of herbs, an innovative product in 9 recipes.
Chefs make up the trifecta of requirements of a professional kitchen: “In the kitchen we cook without breathing” declares A. Zopas. “There is no room for error” points out A. Renas. “Our ingredients are the be-all and end-all,” emphasizes N. Koutsoukos, while all three agree that Knorr Professional is what is needed to ensure that the result is flawless in all respects.
There is no room for error.
Unilever Food Solutions is made by chefs and this is its great advantage, as it can target exactly the core requirements of a professional kitchen. Advice, seminars, recipes, food trends and sustainability all go into the “menu” of Unilever Food Solutions and Knorr Professional, offering a comprehensive tool to any chef who wants to “do more with less”, and take their work one step closer to perfection, every time.
