The Euro 2024, above and beyond the Champions League and any other competition, is the tournament that generates the most revenue. A real…goldmine.
Those from television rights reached 1.440 billion euros, while commercial rights yield 568 million euros, as reflected in the UEFA “accounts”, according to Spanish newspaper Marca.
To this one must add the 300 million euros from ticket sales and more stadium-related revenue that could reach 100 million euros, bringing UEFA’s coffers to close to 2.5 billion euros.
UEFA “involves” federations, clubs and – indirectly – players in all this, supporting what it calls football’s pyramid, the basis of success.
Of course, the UEFA does not directly give money to players. In this case, it is the federations that agree to negotiate so-called participation bonuses.
For example, as Marca notes in Spain’s case, the final prize for each player could be as much as 400,000 euros, which would come from the 28.25 million euros the federation would earn for winning in Berlin on July 14.
Also, in addition to the 331 million euros distributed to the federations, 140 million euros will go to the clubs. In category one leagues, the daily income for each player while in the tournament is 10,000 euros per day. In addition, the UEFA distributes almost all of its revenue, minus operating costs since through the HatTrick, the other federations will also receive €571 million.
The main referees received a fee of 5,000 euros per match in the group stage, which will increase to 10,000 euros in the knockout stages. As for the assistant and fourth referees, their pay was 2,500 euros in the group stage and 5,000 euros from the round of 16 onwards.
The Euro 2024 also saw a “shower” of sponsors , as 14 companies have been associated with the UEFA promotional part of the UEFA. Qatar continues as a reference point, in this case with Visit Qatar, the betting company Betano, the Chinese electric cars BYD, two brands from the Alibaba group (Aliexpress and Alipay+) or the German companies Lidl and Engelbert Strauss. Adidas and Coca-Cola, continue their common path with UEFA.. There are also German companies such as Deutsche Bahn (DB), Deutsche Telekom, Bitburger brewery, Ergo insurance company and Wiesenho meat company.
