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We are in the 21st ^century and many things are changing, and at the same time, the way we deal with things is changing. Many examples from various sectors prove that people are increasingly turning to use rather than ownership. They are choosing the experience of daily driving a luxury car (through leasing) over owning an ordinary one, and they prefer to have minimal formal suits in their wardrobe so they can rent that amazing piece by a famous designer for a special night out. So in a world where experiences are valued more than material possessions – by both the younger generation and older generations, now – why should anything different happen with real estate, especially holiday homes?

A new trend is spreading
This is how the model of co-ownership of luxury holiday homes was born years ago, which has already conquered mature Real Estate markets abroad, such as the US, France, Spain, UK. It is a pioneering solution in the real estate industry that allows buyers to acquire a share in luxury properties while fully enjoying the experience of ownership, but at a significantly reduced cost and without the stresses and worries involved. Significantly, in California and Florida, co-ownership occupies a 15-20% share of secondary residences (vacation homes), while according to a recent RE/MAX survey, 65% of Europeans would consider investing in luxury real estate through co-ownership, with interest particularly strong in markets such as Turkey (79.9%) and Romania (75.6%).

These findings show that co-ownership is not a fashion, but a lifestyle change that will soon be a major concern in Greece. For good measure, OWNERS, a new Greek PropTech company, is bringing the next big thing in real estate to Greece, and doing it in the best possible way.

With this model emerging internationally, OWNERS is bringing innovation to Greece, creating new opportunities for investors and buyers seeking the flexibility and convenience of a luxury home without the restrictions and prohibitive costs of traditional ownership. The co-ownership model has nothing but advantages and is characterized by complete transparency, especially at a time when property prices are constantly rising, and the possibility of owning a luxury home in an idyllic destination in the country seems like a dream of a summer night’s sleep. And yet, with the co-ownership model, that dream is closer than ever before.

“For the first time in Greece, OWNERS brings the co-ownership model to luxury second homes and enables more people to own the home of their dreams simply and innovatively, so that they can enjoy unforgettable experiences with their loved ones from the very first moment while we take care of everything else. The ease of the acquisition process and the services it comes with will attract a new dynamic audience from all over the world to the Real Estate market in Greece,” says Kostas Pappas, co-founder of the newly established PropTech company OWNERS.
Cosco co-founder of the co-founder of the new venture capital company, OP,
Creator of the new owner of the new venture capital company, OP.
He explains that its operation is simple, easy, and straightforward. More specifically, this model allows for investment in a share of the home, i.e. acquiring 1/6 to 1/2 of an exceptional property, customizing the property based on the owner’s vacation habits, while ensuring that each co-owner has enough time to enjoy their vacation home during the year. You’re essentially paying for 1/6th but enjoying it in full, on days and times of your choosing, with complete transparency and fairness.

Technology as a catalyst and as a platform for implementation
At the heart of the whole process is the role of technological innovation, harnessed to make management a breeze. The OWNERS APP, which only requires the use of a smartphone, enables co-owners to manage their reservations, track their expenses and have a complete view of their property in real-time. This digital approach offers tremendous flexibility, making the co-ownership process extremely simple, with no time-consuming procedures or other hassles. “OWNERS takes care of everything for a seamless experience, so you don’t have to worry about scheduling maintenance, cleaning, or sharing bills. Everything about your second home is accessible through the OWNERS App, where you can plan your getaways, see an estimate of the weather in the area upon arrival, and contact the manager to prepare the house according to your and your guests’ wishes,” emphasizes Kostas Pappas, co-founder of OWNERS.

Add to the above that OWNERS offers a full-service system designed for a seamless and luxurious accommodation experience. Co-owners can contact the home manager 24/7 and request personalized services such as a chef, childcare for their children, boat rental, excursion arrangements and more. Very importantly, OWNERS take care of the full management and maintenance of the property, i.e. cleaning, repairs, equipment maintenance, and servicing of daily needs. Furthermore, the company ensures that all properties are kept in excellent condition throughout the year, offering owners peace of mind and security. But how can this global new trend in property ownership affect Greek Real Estate? As the co-founder of OWNERS, Kostas Pappas, estimates, “OWNERS with its new co-ownership model puts our country on the global map of second home ownership with a percentage of the total cost and makes it an attraction for those seeking their destination for their getaways in Greece.”

But how might this global new trend in property ownership affect Greek Real Estate? As OWNERS co-founder Kostas Pappas believes, “OWNERS with its new co-ownership model puts our country on the global map of second home ownership with a percentage of the total cost and makes it an attraction for those seeking their own destination for their getaways in Greece.”