A Unique Experience of Sport, Wellness, and Gastronomy by Miele at Navarino Challenge
As the Platinum Sponsor of Navarino Challenge 2024, Miele created unforgettable moments for participants with cooking masterclasses and tastings, blending culinary artistry with sports tourism.
“Sports Unite Us”—this was the central theme of the Navarino Challenge, the premier sports tourism, wellness, and longevity event held from October 18 to 20, 2024, in Messinia. This year’s event brought together amateur and professional athletes of all ages and abilities from Greece and beyond to celebrate Navarino Challenge’s 12th anniversary through sport, tourism, and the heritage of the region.
For the third consecutive year, Miele, a leader in premium home appliances, proudly supported this grand event as a Platinum Sponsor, marking its 125th anniversary with the motto, “Once Miele, Always Miele. 125 Years of Quality.” Reinforcing its commitment to promoting a healthy lifestyle, Miele participated actively in Navarino Challenge 2024, offering a range of unique activities that combined sports and gastronomy to create memorable experiences for all. Every morning, participants began their day with freshly ground coffee made using Miele coffee machines.
Promoting Culinary Arts with Miele
Chef Alexandros Sygiridis from Miele hosted exclusive cooking masterclasses at the Miele Open House area, where attendees learned step-by-step how to make Thessaloniki-style bread rings. The Pasta Station provided an opportunity to discover unique pasta recipes, making this experience a true gastronomic journey. As part of the Traditional Messinian Cooking Experience, participants explored the secrets of Messinian cuisine with three local women, while Miele’s advanced appliances played a crucial role in preserving these culinary traditions.
Miele hosted two additional masterclasses, inviting renowned chef Stratos Drakoulis to demonstrate impressive cooking techniques using Miele’s innovative appliances and premium ingredients from Drakoulis Wholesales. Together, they created two standout dishes: Kobe Pasta and Black Brioche Wagyu, which left a lasting impression on participants.
In collaboration with Ktima Alpha, Miele offered an exclusive wine-tasting session, with Miele wine storage units ensuring each wine was kept at its ideal temperature for tasting. Participants also enjoyed dishes paired with the wines, experiencing a holistic culinary journey.
A Magical Awards Night
Miele took an active role in the 5km running event, powered by Miele, and as a sponsor, gave each finisher a recyclable medal along with a Miele thermos, adhering to a zero-waste policy. Additionally, Miele supported other sports like golf and tennis, inviting participants to enjoy the beauty of nature.
During the Awards Night, attendees experienced a magical evening full of sparkle and emotion, dedicated to those who have contributed to Greek sports. At the entrance, they enjoyed fine wine from Ktima Alpha in the uniquely designed Miele area.
There, Miele showcased two state-of-the-art hydrolysis ovens, inviting attendees to explore their advanced features and discover new flavors and culinary possibilities.
The awards ceremony honored athletes celebrated for their dedication, passion, and contribution to sports and society. Euro 2004 Legend and European champion Kostas Katsouranis was awarded by Miele Hellas Managing Director, Mr. Thanos Kyriazis.
Miele’s involvement in Navarino Challenge 2024 demonstrates its commitment to wellness, gastronomy, and sustainability, contributing to the growth of a better, more sustainable world.
