Guo Songwon is listed as an “office worker” at the headquarters of Alibaba, one of the world’s largest e-commerce platforms, located in headquarters of Alibaba,. Her duties, however, have nothing to do with sitting at a desk and typing, as hundreds of people do alongside her. Guo is referred to in business jargon as a “cheerleader,” but don’t imagine some little girl with pigtails, a short skirt, and pom-poms on her hands shouting and clapping all the time.