London’s stock market is a better choice than New York for an initial public offering (IPO) because companies risk getting “lost in the crowd” in the U.S., according to Evangelos Mytilineos, CEO of Metlen Energy and Metals, one of the biggest upcoming IPOs in the UK.

Speaking to the Financial Times, Mytilineos highlighted that the UK’s struggling stock market is on the path to revival after experiencing one of its quietest years for IPOs in 2024.

“Thousands of companies from around the world rush to list on the New York Stock Exchange. You risk disappearing in the crowd,” he told FT. “I’ve never liked being at the back of the line—right now, the queue for New York is massive, and company valuations are soaring.”

He added, “I would prefer securing a spot in the FTSE 100. I want to be on every trader’s screen worldwide.”

Metlen’s decision to pursue a primary listing in London is a boost for the UK, where fewer than 20 companies went public last year—the lowest number since the 2009 financial crash. Meanwhile, other firms, such as gaming giant Flutter, have moved their primary listings to the U.S.