Speaking with Mahmoud Morshedy, who recently discovered that his family has Greek roots from Crete and Kavala, it immediately becomes clear how passionate he is about real estate development and the strategic expansion of his company. Morshedy Group, one of the largest real estate development firms, currently has a valuation nearing €6.5 billion. From the bustling streets of Cairo to the shores of the Athenian Riviera, the company—already a dominant force in the real estate market—is now strengthening its presence in Greece. The group made its strategic entry into the Greek market in 2012 with the establishment of Morshedy Group International, headquartered in Alimos.

As one of the first major investors from the Middle East in the Greek real estate sector, the company has built a dynamic portfolio, solidifying its presence through high-end residential projects. Currently, three projects are underway in Greece—one in Vouliagmeni and two in Glyfada—while three more are in development and will be announced soon. At the same time, it owns more than 82 properties in prime locations across Athens, including Ekali, Palaio Faliro, Agia Paraskevi, and Psychiko, where it plans to develop premium residential projects.

The Iconic Skyline

Renowned for its unique ability to blend visionary design with functionality, the company’s projects are a testament to its innovation and ambition.
One of its most iconic projects, Skyline, showcases its bold approach to architecture, setting new standards for modern urban living. According to Guinness World Records, Skyline holds the title of the largest residential building in the world, with over 11,000 housing units—for comparison, the Burj Khalifa has just 900.

With a total construction area of 1.2 million square meters, this colossal project is designed to accommodate over 30,000 residents and includes amenities such as swimming pools, gyms, retail spaces, and even a rooftop park.
The project’s financial scale is equally staggering. Skyline represents an investment of over $550 million, serving as a landmark in the Egyptian real estate market and a model for the development of modern urban communities.

The Company’s Journey

Founded by Mohamed Al Morshedy in the early 1980s, Morshedy Group emerged during a period of rapid urban transformation in Egypt. Mohamed’s vision was simple yet profound: to create affordable, world-class residential solutions without compromising on quality or aesthetics.

Mohamed Al Morshedy

Morshedy Group is a family-run business with no bank loans, boasting a portfolio of over 40,000 residential units, 25 shopping malls, 11 schools, and 2 hospitals. The company continues to develop new projects at a pace of over 45,000 units per year, underscoring its broader contribution to urban infrastructure development.

Guided by sustainability, innovation, and accessibility, Morshedy Group continues to stand out in an intensely competitive industry. Its flagship projects seamlessly blend luxury and functionality, setting new architectural benchmarks.

The company’s portfolio includes some of the largest and most innovative projects in Egypt. Leading the pack is the ambitious Zahra.
Spanning 4 million square meters along the Mediterranean, Zahra offers over 20,000 residences and luxury hotels. With a contemporary design and top-tier amenities, this project aims to become one of the most desirable coastal destinations in the region.

(Photos from the Vouliagmeni project)

(Photo from the Glyfada project)

The company’s decision to expand into Greece is a strategic move, aiming to diversify its portfolio and tap into emerging European real estate markets.

The Athenian Riviera: A New Hotspot for International Investors

The Athenian Riviera has emerged as one of the most attractive destinations for international buyers of luxury real estate. The rapid development in recent years, with billions of euros invested in high-end residences, hotels, and commercial buildings, has created new opportunities in the real estate market. At the heart of this bold expansion is Mahmoud Morshedy, who plays a pivotal role in the family business’s expansion into new markets.

As a second-generation leader, Mahmoud brings a fresh, dynamic approach, blending Egyptian heritage with the global standards required in Europe.
“For us, building is more than just bricks and cement. It’s about creating connections—between people, cultures, and ideas,” he says in an interview.

His commitment to innovation is evident in every project he oversees. Whether it’s integrating smart technologies into residential complexes or prioritizing eco-friendly materials, Mahmoud ensures that Memmar Al Morshedy remains at the forefront of the industry.

Challenges and the Road Ahead

The company’s success did not come without challenges. Adapting to Greece’s economic fluctuations, complying with strict EU regulations, and ensuring cultural sensitivity in architectural choices required resilience and adaptability.

Looking ahead, the company plans to further expand its presence in Europe while continuing to innovate in Middle Eastern markets.
Its upcoming projects include smart cities that incorporate renewable energy, aligning with global sustainability goals.

As for the future, Mahmoud envisions Morshedy Group as more than just a real estate development company—it’s a pioneer in shaping the cities of tomorrow.