Born in 1986 in Sherman Oaks, a suburb of Los Angeles, the entrepreneurial fashion designers and former actresses gained fame through the sitcom Full House and various film roles. By the age of 18, they were already millionaires and presidents of their production company, Dual Star, founded by their father.

The Olsen sisters turned their attention to fashion at the age of 26, leaving acting behind. Four years later, they launched The Row. It was a bold venture: “When teenage small-screen stars Ashley and Mary-Kate Olsen founded The Row in 2006, not only was this field as inaccessible as ever, but the ‘club of celebrities launching their own brands’ was not exactly considered enviable,” notes British Vogue. Eighteen years later, The Row is featured in the 2024 Lyst Index — a ranking of the most popular fashion brands and products worldwide — alongside names like Miu Miu, Saint Laurent, and Prada.

Before this moment, the sisters opened their first boutique in Paris in September and held a private sale in New York in October that was likened to a rock concert, with people queuing for over 15 hours. During that same period, Saoirse Ronan showcased a brown pleated dress that Harper’s Bazaar called “a masterclass in texture,” while Dakota Johnson gained attention for her effortless elegance, partly due to a silk red shirt from the brand.

Today, everyone is wearing The Row: from Kendall Jenner and Harry Styles to Jennifer Lawrence and Emma Stone. A flagbearer of the “quiet luxury” aesthetic, The Row has attracted investors from Chanel and L’Oréal, with the company’s value estimated at $1 billion. However, its reputation is not solely based on craftsmanship perfection and minimalist dedication, but also on an air of mystique.

A Minimalist Approach

The brand’s Instagram account serves as a haven of aesthetic pleasure and inspiration, filled with designs by Frank Lloyd Wright, paintings by Louise Bourgeois, and works by Isamu Noguchi. Occasionally, it features a photo from their store’s terrace in the Hamptons, a video from a show, or an announcement of their monthly playlist — an unpredictable musical collage ranging from Pet Shop Boys to the Spice Girls.

Mystery also shrouds their shows, as the Olsens have adopted a policy of digital detox: they request attendees not to take photos or share content on social media. The quirks don’t stop there: during the presentation of their Fall/2025 collection in Paris, models walked barefoot, the audience sat on the floor with only a few chairs and two sofas available. Guests enjoyed ginger-infused chicken broth, baguettes with ham and cheese, and what one i-D journalist described as “undoubtedly divine chicken sandwiches,” accompanying the article with photos that depicted nothing but pixels.

The value of the Olsen sisters’ fashion brand, The Row, is estimated at $1 billion.

The Olsen sisters rarely give interviews and almost nothing leaks about their personal lives. In stark contrast to their childhood and teenage years spent under the spotlight, they no longer use social media. As Ashley stated in a previous interview with Porter magazine, “This world isn’t our style…”

Far removed from that world, the Olsens have not only emerged as style icons and reached the pinnacle of success, but also created a relentless desire for cashmere coats, impeccably tailored blazers, and cotton t-shirts priced at €490.