It is no coincidence that in London many CEOs of multinational companies consider the purchase of a pair with this particular signature a must – perhaps as a sample of status – which in the case of ready to wear start at around 1,700 euros, while in the case of bespoke pieces reach and often exceed 5,000 euros.

From Tokyo to New York
Tony Gaziano and Dean Girling, before deciding to start their collaboration, already had a twenty-year background at the historic shoemaker Edward Green & Co. The former as a designer and the latter as a specialist production technician, with knowledge that also came from his shoemaker father. Their first thought after joining forces was how to save money to open their company.

That was the reason they found themselves in Tokyo, where they managed to take dozens of orders before moving to New York for the same reason. As they say, after several years of effort, they managed, without any outside help, to finance the opening of their store at number 39 on the famous Saville Row, one of the most expensive shopping streets in London. Before this happened, all the orders they collected from their travels were made in Tony’s garage and the garden shed at Dean’s house, with the cooperation of an expert tailor in handmade shoes.