England will ban the sale of energy drinks such as Red Bull to anyone under the age of 16 in order to “improve their physical and mental health” and to tackle obesity, the government announced today.

About one-third of teenagers aged 13 to 16, and nearly one-quarter of children aged 11 to 12, consume one or more of these drinks each week, according to surveys cited by the Health Ministry.

The government highlights the “devastating impact” of these drinks on young people’s health, particularly sleep disorders, increased anxiety, reduced concentration, and poorer school performance.

“How can children succeed at school when they’re drinking the equivalent of a double espresso every day?” asked Health Secretary Wes Streeting in the announcement.

Energy drinks “may look harmless, but they affect sleep, focus, and the wellbeing of today’s children, while the high-sugar versions damage teeth and contribute to obesity,” he added.

The government plans to make it illegal to sell energy drinks containing more than 150 milligrams of caffeine per liter to anyone under 16.

This mainly concerns brands like Red Bull and Monster.

The ban will apply across all points of sale, including online, in shops, restaurants, cafés, and vending machines.

A 12-week consultation began today on how to implement the ban, gathering input from health experts, educators, retailers, and others.

The measure applies in England. Northern Ireland, Scotland, and Wales set their own public health policies.