×
GreekEnglish

×
  • Politics
  • Diaspora
  • World
  • Lifestyle
  • Travel
  • Culture
  • Sports
  • Cooking
Wednesday
01
Apr 2026
weather symbol
Athens 15°C
  • Home
  • Politics
  • Economy
  • World
  • Diaspora
  • Lifestyle
  • Travel
  • Culture
  • Sports
  • Mediterranean Cooking
  • Weather
Contact follow Protothema:
Powered by Cloudevo
> Economy

Coke bids adieu to 200 drink brands, slashing portfolio in half

Popular “hydration” brands including Powerade and Dasani could also see cuts, Coca Cola’s chairman and CEO James Quincey

Newsroom October 23 02:22

The Coca-Cola Company is cutting its portfolio in half, kicking at least 200 beverage brands to the curb by end of year.

The money-saving move will allow Coke to focus on its most profitable products so that it may “emerge stronger from the pandemic,” the company said in a news release Thursday.

The news comes nearly a week after the beverage giant announced it would discontinue its once popular sugar-free soft drink Tab after more than 60 years on shelves across the world. Other “underperforming” brands on the way out include Odwalla, ZICO coconut water, Diet Coke Feisty Cherry and regional offerings like Northern Neck Ginger Ale, the company said.

Popular “hydration” brands including Powerade and Dasani could also see cuts, Coca Cola’s chairman and CEO James Quincey told CNN.

See Also:

NASA to announce “exciting” new discovery about the Moon made by Sofia flying telescope

>Related articles

Multinational consortium for the Strait of Hormuz: what is included in the Trump proposal presented by Rubio to the G7

The EU calls for readiness for a “potentially prolonged” disruption in the energy market – Necessary consumption reduction measures

King Charles’ trip to the USA at the end of April

How to measure the Speed of Light with a bar of chocolate and your microwave

“Throughout this year’s crisis, our system has remained focused on its beverages for life strategy,” Quincey said in a statement. “We are accelerating our transformation that was already underway, shaping our company to recover faster than the broader economic recovery. While many challenges still lie ahead, our progress in the quarter gives me confidence we are on the right path”.

Read more: yahoo

Ask me anything

Explore related questions

#beverages#coca-cola#coke#cuts#economy#market#marketing#pandemic#usa#world
> More Economy

Follow en.protothema.gr on Google News and be the first to know all the news

See all the latest News from Greece and the World, the moment they happen, at en.protothema.gr

> Latest Stories

UN: Cost of the war in the Middle East for Arab countries reaches $186 billion

March 31, 2026

Kimberly Guilfoyle is looking for a bodyguard: See the U.S. Embassy job posting for a security coordinator position

March 31, 2026

Case file for illegal animal breeding on a rooftop in Ampelokipoi: Goats, chickens, ducks in unsuitable living conditions, video and photos

March 31, 2026

Rain, thunderstorms and African dust on Wednesday: Maps showing the areas that will be affected by intense phenomena

March 31, 2026

Pezeshkian: “We are ready to end the war, but we want guarantees,” says Iran’s president (updated)

March 31, 2026

At Kifissia Cemetery, in a close circle and to the sounds of her favorite songs, the curtain fell for Marinella

March 31, 2026

Multinational consortium for the Strait of Hormuz: what is included in the Trump proposal presented by Rubio to the G7

March 31, 2026

The EU calls for readiness for a “potentially prolonged” disruption in the energy market – Necessary consumption reduction measures

March 31, 2026
All News

> World

UN: Cost of the war in the Middle East for Arab countries reaches $186 billion

“We estimate that the loss to the Arab region’s GDP after one month of hostilities will amount to around 6%,” said the UN Deputy Secretary-General

March 31, 2026

Pezeshkian: “We are ready to end the war, but we want guarantees,” says Iran’s president (updated)

March 31, 2026

Multinational consortium for the Strait of Hormuz: what is included in the Trump proposal presented by Rubio to the G7

March 31, 2026

Ecumenical Patriarch Bartholomew become a member of the Academy of France

March 31, 2026

Sweden: Homicides at decade low in 2025, methods that worked

March 31, 2026
Homepage
PERSONAL DATA PROTECTION POLICY COOKIES POLICY TERM OF USE
Powered by Cloudevo
Copyright © 2026 Πρώτο Θέμα