The Google “Year in Search 2025” captures what drew the most attention from Greeks this year, showcasing the keywords that saw the biggest rise in searches.
At the top of the list were terms linked to both current events and everyday obligations, such as “Earthquake now,” “Social Tourism 2025,” “Personal Number,” and “ENFIA 2025.” “University Entry Bases 2025” remained particularly high, while the popular “Labubu” also saw a major increase.
In the category of public figures, searches focused on Claudia, Chryssi Vardinogianni, and Giorgos Mazonakis. Among personalities who passed away, the most notable names were Alexis Kougias, Ozzy Osbourne, David Lynch, Kaiti Grey, and Mimis Domazos.
Sports events had a strong presence, with Eurobasket dominating, along with Greek team matchups that generated great interest, such as AEK–Olympiacos and Olympiacos–Panathinaikos. In TV and film, audiences searched for series and movies like “Call Me Mom,” “Saint Eros,” “Squid Game,” “Nosferatu,” and “Anora.” At the same time, searches relating to recipes, “what does it mean” questions, and “who is” queries also saw notable increases.
Google’s yearly review for 2025 reflects two core user interests: the need for immediate information on topics affecting daily life and the increased search for entertainment-related content.
Top keywords like “Earthquake now,” “Social Tourism 2025,” and “ENFIA 2025” confirm the focus on timely updates, while searches for series, films, and viral trends show the strong influence of pop culture and the internet on Greek online behavior.
Full list of searches:
General Searches
• Earthquake now
• Social Tourism 2025
• Personal Number
• ENFIA 2025
• University Entry Bases 2025
• Santorini
• OPSYD
• Iran
• Asset Declaration
• Labubu
People
Claudia
Chryssi Vardinogianni
Giorgos Mazonakis
… (and others)
Deceased Personalities
Alexis Kougias
Charlie Kirk
Ozzy Osbourne
David Lynch
Kaiti Grey
… etc.
Sports Events
Eurobasket
AEK vs. Olympiacos
Olympiacos vs. Panathinaikos
Europa League
… etc.
Series / Reality Shows
Call Me Mom
Saint Eros
Big Brother
Adolescence
Squid Game
… etc.
Movies
Nosferatu
Anora
The Brutalist
Dracula 2025
28 Years Later
… etc.
Recipes
Magiritsa
Shrimp pasta
Loukoumades
Cinnamon rolls
Guacamole
Sour cream
… etc.
What does it mean
What does “lathe viosas” mean
What does “intersex” mean
What does “nepotism” mean
What does “flexaro” mean
… etc.
Who is
Who is the first Greek feminist
What is the capital of Nigeria
Who is Madlen Peneva
What is my IP
… etc.
The “Year in Search 2025” captured the pulse of the year in Greece, reflecting people’s concerns, curiosities, entertainment moments, and the viral trends that defined 2025.
Ask me anything
Explore related questions