The platform continued its strong upward trend this year, driven largely by global demand for adult content. According to new data from OnlyGuider, 2025 marked a major shift in where OnlyFans’ earnings come from. Although the platform originally grew in English-speaking markets, its fastest-growing audience is now found elsewhere.

By analysing search interest and revenue patterns across 188 countries and 100 cities, two clear trends emerge: the US, UK and Australia remain core markets, but their growth has slowed to 1–2% annually. Meanwhile, countries in Europe’s “Southern Zone” (Italy, Spain) and Latin America (Mexico, Colombia) now show yearly spending increases of over 20%.

One European country tops the global rankings for per-capita spending on OnlyFans. Finland ranks No.1 worldwide, spending nearly $127,000 per 10,000 residents—around 50% more than the US.

The rest of the top five includes Canada, Australia, Guernsey and the Isle of Man. The strong positions of the UK’s offshore territories are not surprising, as small populations with powerful banking sectors traditionally show high engagement on the platform.

While Greece does not appear in the global Top 20 for per-capita spending, Cyprus ranks high at No.14, with $60,000 spent per 10,000 residents.

In the European Top 20 list for 2025, Finland remains in first place, followed by Guernsey, the Isle of Man, the UK and Ireland. Cyprus ranks 11th, while Greece sits in 18th place, with almost $46,000 spent per 10,000 residents.

In terms of total national spending, the United States leads globally with more than $2.5 billion spent on OnlyFans in 2025. It is followed by the UK, Canada, Italy and Mexico.

In Europe, the UK is the biggest market by total spending, reaching $531 million, followed by Italy, Germany, France and Spain. Greece ranks 12th, with $47 million spent on OnlyFans in 2025.