Psaromoura beach was a quiet, practically deserted beach, near Agia Pelagia on the island of Crete. At some point, a small canteen with a few sun lounges began its operations. Year in year out, the beach was overtaken with sunlounges.

This beach in Crete is just one of many around the country that have been inundated by private sun lounge owners despite the fact that legislation states that they need to be placed at a minimum of five meters away from the sea with enough of a corridor between chairs to allow people to pass through and have access to the beach.