“An Omnigender Product”: Elon Musk releases “Burnt Hair” cologne, sells 10,000 within a few hours

“With a name like mine, getting into the fragrance business was inevitable — why did I even fight it for so long!?”

Tesla and SpaceX CEO Elon Musk began peddling a cologne called “Burnt Hair” and sold 10,000 bottles within a few hours.

The product, sold through tunneling and infrastructure startup The Boring Company, is marketed as “The Essence of Repugnant Desire” and sold for $100. The cologne vows to make buyers smell “just like leaning over a candle at the dinner table, but without all the hard work” and help users “get noticed as you walk through the airport.”

“With a name like mine, getting into the fragrance business was inevitable — why did I even fight it for so long!?” Musk said on social media, proclaiming that the cologne is “an omnigender product” and changing his bio to “Perfume Salesman.”

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Read more: Daily Wire