Bottled water consumption on the decrease

The consumption of bottled water has been steadily decreasing in Greece in recent years, according to an industrial sector analysis of water bottlers’ performance conducted by Greek-based ICAP Group S.A.

ICAP found that demand for all categories of bottled water is satisfied mainly through the supply of domestically produced bottled waters.

Moreover, domestic bottlers do not seem to be especially active in exporting their products.

According to the findings of the study, the greatest share of the total production volume of bottled water in Greece is claimed by mineral water (about 73%), followed by table water and carbonated water.

Interestingly enough, the bottled water sector in Greece is represented by many SMEs, as well as a small number of larger companies which either solely produce bottled water or are also engaged in the production of further food and beverage products.

It comes at no surprise that the larger water bottlers have developed distribution networks that cover most of Greece, while their SME counterparts mainly operate on a local level.