×
GreekEnglish

×
  • Politics
  • Diaspora
  • World
  • Lifestyle
  • Travel
  • Culture
  • Sports
  • Cooking
Sunday
08
Mar 2026
weather symbol
Athens 10°C
  • Home
  • Politics
  • Economy
  • World
  • Diaspora
  • Lifestyle
  • Travel
  • Culture
  • Sports
  • Mediterranean Cooking
  • Weather
Contact follow Protothema:
Powered by Cloudevo
> Economy

Coke bids adieu to 200 drink brands, slashing portfolio in half

Popular “hydration” brands including Powerade and Dasani could also see cuts, Coca Cola’s chairman and CEO James Quincey

Newsroom October 23 02:22

The Coca-Cola Company is cutting its portfolio in half, kicking at least 200 beverage brands to the curb by end of year.

The money-saving move will allow Coke to focus on its most profitable products so that it may “emerge stronger from the pandemic,” the company said in a news release Thursday.

The news comes nearly a week after the beverage giant announced it would discontinue its once popular sugar-free soft drink Tab after more than 60 years on shelves across the world. Other “underperforming” brands on the way out include Odwalla, ZICO coconut water, Diet Coke Feisty Cherry and regional offerings like Northern Neck Ginger Ale, the company said.

Popular “hydration” brands including Powerade and Dasani could also see cuts, Coca Cola’s chairman and CEO James Quincey told CNN.

See Also:

NASA to announce “exciting” new discovery about the Moon made by Sofia flying telescope

>Related articles

Alarm in the Strait of Hormuz upgraded to “Extreme Risk” – Sailors killed and escalation of attacks on shipping

The US sent supersonic B-1 bombers to Britain, a move that may signal the “major strike”

Pezeshkian responds to Trump on unconditional surrender: “A dream you will take to your grave”

How to measure the Speed of Light with a bar of chocolate and your microwave

“Throughout this year’s crisis, our system has remained focused on its beverages for life strategy,” Quincey said in a statement. “We are accelerating our transformation that was already underway, shaping our company to recover faster than the broader economic recovery. While many challenges still lie ahead, our progress in the quarter gives me confidence we are on the right path”.

Read more: yahoo

Ask me anything

Explore related questions

#beverages#coca-cola#coke#cuts#economy#market#marketing#pandemic#usa#world
> More Economy

Follow en.protothema.gr on Google News and be the first to know all the news

See all the latest News from Greece and the World, the moment they happen, at en.protothema.gr

> Latest Stories

Alarm in the Strait of Hormuz upgraded to “Extreme Risk” – Sailors killed and escalation of attacks on shipping

March 7, 2026

The US sent supersonic B-1 bombers to Britain, a move that may signal the “major strike”

March 7, 2026

Esat, the last Pasha of Ioannina: Captivity, the applause of Greeks in Piraeus, staying in a luxury hotel in Kifisia

March 7, 2026

Lefteris Petrounias Wins Silver in the Rings Final at the Baku World Cup

March 7, 2026

Pezeshkian responds to Trump on unconditional surrender: “A dream you will take to your grave”

March 7, 2026

Actor Christos Valavanidis has passed away

March 7, 2026

The new Road Traffic Code brings the first positive results: Noticeable reduction in fatal road accidents in Attica

March 7, 2026

Thriller over the disappearance of the “rebetis of Aristotelous” in Thessaloniki

March 7, 2026
All News

> World

Alarm in the Strait of Hormuz upgraded to “Extreme Risk” – Sailors killed and escalation of attacks on shipping

The warning was issued after a new deadly attack on a commercial vessel, as military tensions in the Middle East continue to escalate

March 7, 2026

The US sent supersonic B-1 bombers to Britain, a move that may signal the “major strike”

March 7, 2026

Pezeshkian responds to Trump on unconditional surrender: “A dream you will take to your grave”

March 7, 2026

How Iran fell from within: The “invisible” traitor and the decisive role of Mossad

March 7, 2026

A wave of Iranian attacks on Israel and strikes in Gulf countries – Tehran is our enemy and we are not easy prey, says the president of the Emirates (Update)

March 7, 2026
Homepage
PERSONAL DATA PROTECTION POLICY COOKIES POLICY TERM OF USE
Powered by Cloudevo
Copyright © 2026 Πρώτο Θέμα