After losing $106 million on Lightyear (2022) and another $152 million on Strange World (2022) — both of which featured prominent gay plotlines aimed at little kids — the Disney Grooming Syndicate roared into 2023, hoping for a much better year. But…
Thanks to Disney’s cratered reputation and string of terrible movies where good storytelling and relatable characters took a backseat to divisive politics, 2023 was an even bigger disaster.
According to my imperfect but good-faith estimates, only one Disney movie went into the black.
The budgets below are the reported production budget plus my estimate of publicity costs. I added a conservative $75 million estimate for publicity for big movies like Indiana Jones and The Marvels. For smaller movies, I estimated smaller publicity budgets. These estimates are in good faith. Break-even is widely considered to be double the production and publicity budget because theaters take an average of half the global gross.
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The “profit/deficit” is the global gross (how much the movie made) divided by two (which removes the theater cut) minus the budget (what the movie cost).
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