Google parent Alphabet on Tuesday unveiled a product called Trillium in its artificial intelligence data center chip family that it says is nearly five times as fast as its prior version.

“Industry demand for (machine learning) computer has grown by a factor of 1 million in the last six years, roughly increasing 10-fold every year,” Alphabet CEO Sundar Pichai said in a briefing call with reporters. “I think Google was built for this moment, we’ve been pioneering (AI chips) for more than a decade.”

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Alphabet’s effort to build custom chips for AI data centers represents one of the few viable alternatives to Nvidia’s top-of-the-line processors that dominate the market. Together with the software that is closely tied to Google’s tensor processing units (TPUs), the chips have allowed the company to take a significant share of the market.

Continue here: Reuters