Lithunia’s sexualised “Vilnius: The G-spot of Europe” ad causes criticism ahead of Pope Francis’s

The ad is part of the capital Vilnius’s tourist campaign

Tourism officials in Lithuania’s capital are coming under fire from the Catholic Church for a highly sexualised advertising campaign to promote the city as Pope Francis prepares to visit the country next month.

The campaign features a woman lying on what looks like a bed sheet printed with a map of Europe, her hand gripping Lithuania in a way that suggests sexual pleasure. The text above her reads: “Vilnius, the G-spot of Europe” and “Nobody knows where it is, but when you find it, it’s amazing.”

Lithuanian Prime Minister Saulius Skvernelis said on Tuesday he does not find the campaign, set to be launched on Thursday in London and Berlin, offensive to standards of public decency, but acknowledged its timing was “rather weird.”

Francis’ September 22-25 tour of Baltic countries is supposed to start in Lithuania, where Catholics are the religious majority.

“As to the timing, we are speaking about a very important visit to Lithuania,” the prime minister added, referring to the pope’s visit. “So perhaps these steps should have been coordinated, but that’s the decision of Vilnius.”