Production is cherry pickin’ good, but few customers

Greece looks set to being the sixth-largest cherry producer but domestic buyers can’t afford the fruit

Athanassios Molassiotis, Assistant Professor at the Aristotle University of Thessaloniki, points to an increase in production volumes of Greek cherries as a result of increased plantings in many parts of Northern Greece as well as the delay in the harvest season.

The cherry increase at a time when the Russian embargo is in place has been damaging as Russia was a great destination for cherry at a time when Greece looks set to become the world’s sixth or seventh largest cherry producer. Domestic consumers, on the other hand, shirk away from cherries due to it being an expensive fruit.