National Geographic Society has dynamically ventured into the hotel business with a new boutique collection of 24 handpicked lodges that it describes as the “concepts of dreamers” rather than “simply hotels”. The lodges have been carefully selected for their imaginative design and surrounding cultures and ecosystems. The only lodge that has been chosen in Europe lies on the Greek island of Santorini and is known as the Kapari Natural Resort.
Three Australian lodges were picked and three in South Africa with the National Geographic team visiting each property to ensure that each one embodies “the values National Geographic and our travellers hold close”. Every lodge joinin ghte Unique Lodges network was thoroughly “vetted for its commitment to sustainable tourism, authenticity, and excellence in service.”
Sources state that National Geographic will engage in advertising activities with the properties as part of its launch.
Showcasing the Unique Lodges:
Kapari Natural Lodge in Greece is “stacked against the hillside among the highest bluffs on the Greek island of Santoríni, Kapari Natural Lodge is a testament to the timeless culture of the Cyclades. Founders Rena and Takis Adamidis set out 40 years ago to refurbish 300-year-old cliff-side cave dwellings that had been in their family for decades. What they created is a thing of beauty, a hamlet of cubist forms that spill down the hillside in stunning terraces and balconies, softened by rock archways and whitewashed nooks where minimalism meets an ancient architectural style. ”
Other lodges: