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An “Unprecedentedly Wealthy” Generation: How GenZ is Transforming the Consumer Landscape -Check out the infographics
With purchasing power projected to surpass $12 trillion by 2030, GenZ is set to dominate the consumer market. What are the key characteristics of Gen Z consumers, and how do they select purchases
![](https://en.protothema.gr/wp-content/uploads/2024/07/Screenshot-2024-07-02-at-3.36.47-PM-768x438.png)