Greek government launches price reduction initiative covering 1,740 products
The scheme, which runs until December, covers 875 branded codes, 405 school items, 360 private label products and 100 meat codes, with branded discounts reaching 44 percent once supermarket reductions are added at some chains
Government and supermarkets agree voluntary plan to cut grocery prices from 31 August
Retailers and suppliers now have 10 to 15 days to turn Wednesday's framework agreement into a working plan, deciding which products qualify, how deep the discounts will go, and how they will be flagged on shelves. The scheme comes as food inflation holds at 2.7%
Prices on basic goods frozen for two months, further de-escalation expected from September
The profit-margin cap expires on June 30, while reductions on around 2,000 product codes will remain in place throughout the summer and new interventions on basic goods are expected from early September