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Sephora Kids: The new alarming trend on TikTok – Wearing makeup for school from the age of 9

Pre-teen girls are frenziedly buying expensive cosmetics, teenagers are becoming obsessed with skincare – Influencers aged 8-13 display makeup techniques and gain millions of followers

Spain: New legislation aims to make it possible for influencers to correct their posts

All social media outlets "must have an easy and accessible mechanism that will make it easier for the citizens of our country to claim a correction," Bolanios explained

Ministry of Development: EU targets influencers – They dominating social media, 20 Greeks listed for consumer deception

All, including the 20 Greeks, will receive a letter at this stage with recommendations for immediate corrective actions

The Influence of Influencers (infographic)

Influencers currently yield the biggest power over people’s purchasing decisions in Brazil, China, and India

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