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02
Nov 2026
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Greek tourism in 2026 heading for new record despite Middle East crisis, with revenues set to reach €25 billion

Tourism receipts rose 9.4% in the first eight months of 2026, while arrivals increased 10% – Shorter stays, tighter spending and rising operating costs are putting pressure on hotel profitability

Greece, Italy, Norway and Germany call for common EU measures to support tourism sector

The four countries' tourism associations sent a letter to the EU Commissioner of Internal Market

WTM London confirms Greece’s “golden year” in tourism and highlights challenges

"We have exceeded every expectation"

The Greek regions that performed well and bad in tourism

Data from SETE and Bank of Greece