Lingerie brand Agent Provocateur is famous for its sexy and elaborate advertising campains. The firm’s latest ad project is entitled “Le Salon: House rules” and it consists of nine videos outlining the “saucy” rules one has to follow to become a member of this exclusive club.

Each video is less than 20 seconds long and features sexy lingerie models in different provocative roles and also interesting cinematography.

These are the nine “naughty” house rules of the new Agent Provocateur campaign:

1 No reservations
2 Inhibitions discouraged
3 Prepare to Broaden Horizons
4 Boundaries at Patrons’ Discretion
5. Curiosity Encouraged
6. Be yourself, Discretion Guaranteed
7 Dress in a manner appropriate to the occasion
8. Free spirits welcomed
9 House Rules are there to be broken

Check out some of the best videos of the series here: