Every bit can help, and so it is with mygreeksummer.com, a new initiative by the tourism component of the relevant ministry, which hosts images posted on social media – particularly Twitter — under the hashtag #greeksummer

The idea is to disseminate visitors’ images of their holidays and travel in Greece over the summer. Of course, there are three other seasons too, so a #greekautumn, #greekwinter and #greekspring shouldn’t be far behind, given that a decades-old goal is to extend the tourism season in the country.

The initiative comes on the heels of the successful Visitgreece.gr webpage, which aims to boost the country’s appeal as an A-list destination on the internet.